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A well written press release is the cornerstone to any GREAT publicity campaign. Below is an example of one that I wrote for a very successful client of mine, Tony Tate.

Title
Champion Strategist, Tony Tate Reveals Naked Truth About ViSalus Vitality Event

Summary
Champion Strategist, Tony Tate Wows the Network Marketing Arena with The Naked Truth About the Visalus Vitality Event.   Tony Tate Reveals His Incredible mission and why he is willing to stake his own money on this event.  http://www.tonytate.net

Body
Champion Strategist, Tony Tate Wows the Networking Marketing Arena with the Naked Truth About the ViSalus Vitality Event.    Having a strong mission to help everyone in the world eat healthy, regardless of their economic status, Tate believes it is vital that people know the real truth behind this event.

The Vitality Event in Orlando, Florida on July 15 – 17, 2011, provides an environment that helps foster the educational process of healthy eating and lifestyle.   In fact, the Vitality Event invites its attendees to share a weekend-long celebration of Life, Health, and Celebrity.     The main attraction of this phenomenal Visalus Event is the Body by ViChallenge.

" The Body by Vi 90-Day Challenge is a 90-Day Transformation that is not necessarily a weight loss transformation, but could be for some and has been to the tune of up to 100+ pounds or more!"

Watching several hundreds of people transform their own lives, Tate became convinced that everyone must have this once in a lifetime chance.  In fact, Tony Tate is so determined to get this message out there, that he champions the cause to restock food banks with ViSalus Meal Replacement Shakes.
 
In celebration of maintaining a healthy lifestyle, Tate is willing to stake his own money on persons who want to transform their own lives both physically and monetarily.  In an interview with his publicist, Angela Giles, Tate adamantly proclaims “The ViSalus Vitality Event is a gift that anyone who is interested in transforming their lives must attend.   I will personally fund the ticket of any person who shows me that they are totally committed to change”.

Commitment to a lifestyle transformation is key to a person’s success and this is the first criteria that an individual should have in order to participate in the The Body by ViTm Challenge and attend the Vitality event with Tate.

The naked truth Tate states “is that a person committed to complete change will get the most benefit out of the Vitality Event”.   They will gleam the following golden nuggets of truth when they attend:

What it takes to make a complete lifestyle change.

Tips from top ranking ViSalus individuals on sharing healthy eating with everyone.

Celebration of 2 year anniversary of the Body by Vi Challenge.

Savvy individuals who want to attend the Vitality event and take advantage of Tony Tate’s offer to fund their ticket  will contact Tate at www.tonytate.net or at 904.537.1740. In addition; to learn more about how the Body By Vi Challenge works a free report is available for immediate download. http://tonytate.bodybyvi.com

For media Tony Tate is available for interviews. Many resources about Tony Tate’s online network marketing training, events and special webinars can be obtained at www.tonytate.net.

Publicist Angela Giles, 760.672.6755

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